WYcreative

A good fit

WYcreative fits brands and institutions that want one communication agency to connect brand identity, campaign ideas and social content. Its published case studies cover consumer campaigns for retail and food brands, a rebrand for an insurance brand, a recruitment campaign for a technology employer, and digital work for public institutions such as Banco de Portugal and the Portuguese Presidency of the Council of the EU in 2021. The published work is largely aimed at the Portuguese market, which makes the agency relevant to organizations that need Portuguese-language campaigns alongside brand and digital design.

Services

WYcreative groups its services into three areas. Branding, Design & Experience covers brand identity and naming, design language systems, packaging, motion, interior design and digital design. Integrated Campaigns covers campaign development across advertising, activation, point-of-sale, digital and outdoor channels. Social Media & Content Creation covers content strategy, content creation, community management, studio and outdoor content production, and influencer collaboration strategy. The agency describes its way of working as running from strategy through to implementation.

Representative work

For Banco de Portugal, WYcreative created a commemorative stamp, key visual, film and microsite for an online exhibition marking 200 years of Banco de Lisboa. For the Portuguese Presidency of the Council of the EU in 2021, it designed and developed a website, a digital brand book and social-media templates. Its OK! Seguros case study covers brand positioning, tone of voice, a new name and a new logo for the former Ok! Teleseguros. Other published work includes a summer campaign for Intermarché, the Picolero launch campaign for Unilever's Solero brand and a developer recruitment campaign for Volkswagen Group Digital Solutions.

Notes

WYcreative publishes its office on Avenida Marginal in the Edifício Parque Oceano, Santo Amaro de Oeiras, in the Lisbon area. Its website presents the agency as a member of WYgroup, which describes itself as a collaborative framework of eight independent Portuguese marketing, communication and digital companies and lists WYcreative as one of them. The official website is in English, while the published campaigns address Portuguese audiences. The contact page includes a project enquiry form and a generic company contact channel, so it is the recorded buyer destination. Goodfit stores company-level information only; correction, removal and objection handling remains centralized through goodfit.eu and mail.goodfit.eu.