Goodfit is live!
Goodfit is open, early, and ready for iteration.
How to read an agency profile without fooling yourself
A buyer's guide to checking provider evidence without being distracted by surface polish.
Write the agency brief before you book the calls
A practical way to turn a vague agency search into evidence that providers can respond to.
Why Goodfit
Why Goodfit exists: a note on making the first list of agency candidates easier to trust.