Wolfgang Digital

A good fit

Wolfgang Digital suits brands that want search, social, CRM and analytics run as one integrated programme rather than in channel silos. Its official service pages address both ecommerce retailers, where paid search is optimised on margin and profitability, and lead-generation teams that need sales-qualified leads fed back from CRM data. Clients named in case studies on the provider's site span department-store, beauty, DIY, pet, sports and equestrian retail, a cybersecurity software vendor, a spirits brand and an Irish non-profit, and the provider says it works with both international enterprises and Irish businesses. Work is delivered in English from Dublin.

Services

• Search engine optimisation and SEO content, including visibility in Google AI Overviews and AI search
• Paid search on Google Ads with CRM and sales data connected to campaign bidding, Google Merchant Centre feeds and custom scripts
• Paid social campaigns with CRM integration to capture first-party data
• Social creative (performance creative) including short-form video
• CRM and marketing automation across email, SMS and push notifications, built in Klaviyo
• Data and analytics infrastructure and measurement for post-cookie tracking
• AI-assisted content production using custom-trained GPT workflows

Representative work

Official case studies include a CRM and marketing-automation programme for Shaws Department Stores, built in Klaviyo with segmented post-purchase, loyalty, replenishment and win-back email flows driven by zero-party and first-party data. For Millies, an Irish beauty retailer, the provider describes a conversion-focused SEO content strategy using a custom-trained GPT whose drafts were refined by the retailer's in-store beauty staff. For Horseware, an equestrian equipment retailer, it describes a direct-to-consumer growth programme for the US and Europe combining Klaviyo email and SMS automation, CRM data integrated into Google Ads, PriceShape competitor pricing fed into Google Merchant Centre, and localised SEO content.

Notes

Wolfgang Digital operates from a single office at Palmerston House, Denzille Lane, Dublin 2, and publishes its site in English. The provider states it was founded in 2007 and that in May 2024 it established the Wolfgang Talent Trust, an employee-ownership trust modelled on John Lewis, under which staff are co-owners who receive profit shares. The site lists a leadership team and a graduate scheme but does not state a headcount.