Vertica

A good fit

Vertica fits Danish and Nordic retailers, wholesalers and transport operators that run commerce as a core revenue channel and want one supplier for strategy, architecture, design, build and long-term operation rather than separate agencies. The company states that it has worked with e-commerce for 20 years and that it is a team of 150 digital business developers, UX designers, backend and frontend developers and project managers across its Aarhus and Copenhagen offices. Its published client roster spans consumer retail such as Soestrene Grene, SPORT 24, Bolia, Matas and Fleggaard, B2B wholesale and distribution such as Hoerkram, Broedrene Dahl, EET and Saint-Gobain Distribution Denmark, and passenger transport such as Molslinjen.

Services

Vertica groups its published service lines as E-commerce, AI, Tech & Data, Digital strategy, UX & Design and Apps. Service sub-pages cover composable commerce, system selection and architecture, order management systems, content management, customer data platforms, product information management, search, cybersecurity and a 24/7 service agreement. The technology section publishes a page for each supported platform, naming commercetools, Optimizely, Umbraco, Contentful, Uniform, Shopify and Omnium for commerce and content, Bluestone PIM, inRiver and Stibo Systems STEP for product data, Relewise and Algolia for search, Raptor, Segment, mParticle and Tealium for customer data, and n8n and Go Autonomous for automation.

Representative work

For Soestrene Grene, Vertica took part in the omnichannel strategy work and built a headless, best-of-breed unified commerce platform covering the retailer's 16 markets, with e-commerce initially enabled in Denmark and Germany; the case notes that the graphic design was developed by Hello Monday. For foodservice wholesaler Hoerkram, Vertica built a B2B webshop carrying more than 32,000 items which the client reports as generating 94 percent of a DKK 4.8 billion turnover, and which took two golds at the Danish E-handelsprisen awards in 2024. For ferry operator Molslinjen, a collaboration running since 2016, Vertica built a booking app with EU passenger registration, GPS-based route detection and in-app upselling.

Notes

Vertica runs two offices: Aaboulevarden 69, 8000 Aarhus C, and Klosterstraede 9, 1157 Copenhagen K. The company publishes the Danish CVR number 26263573 and a single switchboard number for both offices. The website is published in Danish with a full English version, although the company notes that its job postings are Danish-only. The site publishes awards from E-handelsprisen and the Danish Digital Awards between 2018 and 2025 for work with Hoerkram, Soestrene Grene, Broedrene Dahl, EET and Kvadrat. There is no dedicated contact page; the About Us page carries the buyer contact section, the switchboard number and both office addresses.