This is Pacifica

This is Pacifica is an independent strategy, branding and graphic design studio based in Matosinhos, in the Porto metropolitan area, founded in 2007, delivering brand strategy, visual identity and packaging, and brand-experience work for Portuguese and international clients.

Based in
Matosinhos, Portugal
Service areas
Portugal strategy and branding
Working languages
English
Screenshot of This is Pacifica website

A good fit

This is Pacifica fits brands that need an integrated strategy-to-execution partner for a rebrand, packaging system or brand campaign rather than a single deliverable. Its published case studies span an international children's-apparel retailer repositioning its identity (Zippy), a broadcaster-backed public-health editorial and media campaign (Menopaginas, with The Walt Disney Company's STAR Life channel), and a denim manufacturer's sustainable-product storytelling project (CO2AT, for Azgard9). The studio is ISO 14006 EcoDesign certified, which it states was a first for a Portuguese creative company, suiting buyers who weight verified low-impact design process alongside creative output. Its site is published in English, suiting international as well as Portuguese buyers.

Services

This is Pacifica publishes three service groups: strategy (research, brand architecture, naming systems and communication strategy), branding (visual identity, typography and motion design), and brand experience (digital product design, retail environments, packaging, exhibitions and service design). The studio states an 8-person full-time team plus an extended network of collaborators used on individual projects (for example a specialist product-design partner, photographer, illustrator and stop-motion artist on named case studies). It also publishes a dedicated eco-design practice built on lifecycle thinking and circular-design principles, applied to a subset of its case studies.

Representative work

For Zippy, an international children's-clothing retailer operating in more than 40 countries, This is Pacifica delivered a 2018 brand-identity redesign built on geometric shapes derived from the logo, an interactive brand book with multiple cover variations and textured materials, and a detachable manifesto poster for brand ambassadors and stakeholders. For Menopaginas, produced with The Walt Disney Company's STAR Life channel, the studio delivered a fan-shaped physical book combining illustration, editorial design and personal narratives on menopause, distributed as a pharmacy edition of 5,000 copies across 200 locations alongside a PDF, audiobook and animated-content package.

Notes

This is Pacifica's public studio address is R. Brito e Cunha 431, 4450-087 Matosinhos, in the Porto metropolitan area; the studio publishes a 2007 founding date on its own site. Its site is published in English. The studio publishes an ISO 14006 EcoDesign certification with stated sustainability targets, including 24/7 carbon-free energy from 2023 and a stated goal of carbon neutrality by 2025. Buyer contact runs through a general studio email listed on the site's contact page rather than a submission form; a general and a jobs-specific address are both published there.