RUSU+BORȚUN

A good fit

RUSU+BORȚUN fits Romanian entrepreneurs and international companies that need a campaign platform built from strategy through creative, social and digital production rather than isolated execution. Its published project index names work for banking (ING Bank, ING Tech, BCR), telecommunications (Orange, Digi, UPC), energy (Electrica Furnizare, Țiriac Energy), over-the-counter pharmaceuticals (Biofarm brands Bixtonim, Nonflatin, Biofen, Bioflu and SennaLax Rapid), food (Cris-Tim, Caroli Foods), betting and gaming (Superbet, MagicJackpot), broadcast media (Europa FM, Virgin Radio), retail and property (Mega Mall, NEPI), culture (Apollo111 Theatre) and non-profits (United Way, Patru Mâini). The about page states the agency works for local entrepreneurs and for international companies needing localisation.

Services

Published service lines are strategy, creative, social, digital and consultancy. Strategy covers product and consumer insight work, category and competitor analysis, and communication strategy for ATL, digital and trade activity. Creative covers communication concepts and creative business solutions developed against brand purpose, with final production run through external production houses. Social covers editorial strategy, grid creative concepts, implementation guidelines, media integration, monthly performance reporting and daily community management, including LinkedIn business-to-business communication and TikTok video content. Digital covers UX and UI design, websites, apps, digital activation platforms, editorial content management, newsletter strategy and loyalty programmes. Consultancy covers annual communication plans, employer-brand and CSR streams, and marketing-team build-out.

Representative work

A published case study describes The Clean Label Law for Cris-Tim, a series of parody presidential-address films built around the meat producer's self-imposed additive-free Clean Label commitment and timed to Romania's 2025 presidential election rounds. A second case study describes Made of Goals – The Golden Generation Monument for Monument For and Bucharest City Hall, a permanent monument marking thirty years since the 1994 World Cup. A third describes a new communication platform for Biofarm's SennaLax Rapid that positions the product on comfort rather than speed through a chair metaphor; the agency records it as the fifth Biofarm brand assigned to it.

Notes

RUSU+BORȚUN publishes a single Bucharest office at 3 Corbeni Street, 020781, with stated Monday-to-Friday hours of 10:00 to 19:00. The about page names five in-house staff — co-founder and CEO Cătălin Rusu, co-founder Marc Borțun, art director Lucia Parapiru, digital director Liviu Baciu and project manager Bianca Ciubotariu — and states that the agency also works with outside collaborators per brief, so the profile records a small team. The site is published in English only. The site publishes no dedicated contact page, so the about page, which carries the agency's generic company contact block, street address and opening hours, is used as the buyer contact destination. The agency's news page reports four awards from seven nominations at the ADC*RO Awards 2025 and a second place in that competition's agency-of-the-year ranking.