POARTA 9

A good fit

POARTA 9 fits early-stage and established Romanian companies that need a full naming or brand-strategy engagement rather than only visual-design execution — the studio positions itself as 'an extended branding and communication team' that pairs psychology-informed market research with strategy, naming and identity work. Published case studies name a fintech startup (Kontrol F, taken through to EU trademark registration), a consumer well-being app (Daily Lama), a vocational-guidance research initiative (ADN Vocațional), a nonprofit alliance (Better Business Alliance) and an established coaching/branding business undergoing a repositioning and brand refresh (Mind Architect) — indicating comfort spanning early-stage startups, NGOs and established businesses needing a rebrand rather than one narrow niche.

Services

Published service categories are brand audit, brand strategy, visual identity/branding, naming, communication strategy, customer experience and website development, plus individual consultation and personalized training tracks. The studio describes its method as drawing on 'tools from psychology and market research, through to testing and insights,' and serves both startups and established companies through dedicated service paths for each.

Representative work

A published case study describes naming and branding for Kontrol F, a fintech company, with the resulting brand carried through to European Union trademark registration. A further published case study describes naming, branding and strategy work for Daily Lama, a consumer well-being mobile application. A third published case study describes naming and branding for Better Business Alliance, a nonprofit organization.

Notes

POARTA 9 is the trading name of POARTA 9 CONSULTING SRL (RO46677961, J29/2412/2022), a Bucharest-registered legal entity co-founded by Mihaela Joița (brand and communication strategist, publicly credited with 15+ years of prior experience) and Andrei Lasc (creative director, publicly credited with 13+ years of prior experience); the about page frames the studio as a compact two-principal partnership. Root robots.txt returns HTTP 200 with an explicit default 'Allow: /' rule that excludes only Wix-platform paths (/_api/, /wix-fonts/, /apps/, /_partials/, /_functions/), and a separate, explicitly named ClaudeBot stanza likewise allows crawling. No street address beyond 'București, România' is published, so the seeded address is city-level only. The dedicated project-intake form on the contact page — asking for the need, deadline, project details, allocated budget and how the visitor discovered the studio — is used as the buyer contact destination since it is the site's purpose-built new-business intake page; no email address is published on that page.