Optimics

A good fit

Optimics fits e-commerce, betting/gaming, financial-services and automotive brands that need marketing-data measurement, conversion tracking and privacy-compliant first-party data implementation. Its published case studies name Fortuna, Plna Penezenka, Berlin Brands Group (BBG) and Novibet, and its homepage lists Groupon, Skoda and Heureka Group among client logos. Optimics operates as a Google Cloud Partner and Google Marketing Platform Sales Partner.

Services

Optimics's published service tiers are marketing-analytics strategy and MarTech/AdTech audits (Level 1), web/app measurement and privacy-compliant cross-channel tracking (Level 2), and data management, modeling and centralized data-warehouse solutions (Level 3). It also offers a self-assessment 'Marketing DataIQ' tool.

Representative work

Published case studies describe a 98% enhanced-conversion match rate for Fortuna's deposit-value tracking, a doubled ROAS and 4x more activated users for cashback platform Plna Penezenka, a 20% increase in tracked conversions for Berlin Brands Group, and a 75% Enhanced Conversions match rate plus 20% maintenance-time savings from unified GTM tagging for Novibet.

Notes

Optimics (Optimics s.r.o., ICO 28942019) is based at U garazi 1611/1, Holesovice, 170 00 Praha 7, Czech Republic, founded in 2009. Its site is published in Czech with an English toggle. The official contact page is used as the buyer contact destination.