Kuudes

A good fit

Kuudes fits organizations that want consumer insight, business strategy and brand design handled by one team. The agency describes itself as independent and founder-led, with offices in Helsinki and Stockholm and more than 20 years of experience, and states that it works with market leaders and challengers across the Nordics and beyond. Its published case studies cover consumer-goods packaging, a regional bank, a long-distance bus operator and a Nordic beverage company, which makes it relevant to consumer-facing brands preparing a repositioning, a portfolio decision or a packaging renewal.

Services

Kuudes organizes its offering into two practices. Strategy and innovation covers consumer insight, consumer trends, foresight, market analysis, qualitative and quantitative research, opportunity mapping, portfolio and go-to-market strategy, innovation strategy, product and service concepts, and customer-experience strategy. Branding and design covers brand strategy, positioning, brand architecture and naming; visual identity work such as logos, typography, colour, illustration style and motion design; verbal identity including brand story, tone of voice and key messaging; and packaging, digital, experience and retail design, plus brand tools and templates.

Representative work

For Arla, Kuudes refreshed the visual identity, graphic design and illustrations of a yoghurt range to strengthen shelf presence. For the Finnish bank OmaSp, it sharpened the brand strategy and built a new visual and verbal identity, illustration style and photographic direction. For the bus operator OnniBus, it combined research with more than 14,000 customers and employees, segmentation and brand positioning with a renewed identity. For Anora, it developed market-specific portfolio strategies for one category across Sweden, Denmark, Norway and Finland.

Notes

Kuudes lists its Helsinki office at Kalevankatu 4 in central Helsinki and a second office at Stadsgården 6 in Stockholm; the Finnish operating company named on the contact page is Kuudes Kerros Helsinki Oy. The website is published mainly in English, with some news and recruitment posts in Finnish. The contact page lists a generic company inbox and both offices, so it is the recorded buyer destination. Goodfit stores company-level information only; correction, removal and objection handling remains centralized through goodfit.eu and mail.goodfit.eu.