K2

A good fit

K2 fits established and heritage Greek brands, plus consumer product and hospitality brands, that need one Athens studio for brand strategy, identity, packaging and digital brand-experience work. Its published project list ranges from large cultural and retail institutions, such as the Athens Concert Hall (Megaron) and department-store chain Notos, to boutique wine, food and hospitality brands such as Santo Wines, Varvayianni and Akeso, indicating comfort spanning large-scale institutional rebrands and smaller consumer-brand packaging or identity projects. K2 publishes an awards table crediting its work with recognitions including a Pentawards Bronze for Akeso's packaging design and multiple European Brand & Communication (EBGE) and Ermis Awards for other client projects.

Services

K2 groups its published offer into three areas: brand strategy (positioning, purpose/mission/vision, naming, brand-equity insight, brand portfolio and architecture, and messaging), branding (brand identity systems, UI/UX interaction and experience design, motion design, spatial design, packaging design and point-of-sale design) and brand experience (web design, social media, service design and product prototyping).

Representative work

Published case studies describe a multi-year branding, creative-direction, campaign and website program for the Athens Concert Hall (Megaron, 2022-2025); a creative-direction, branding, packaging and website rebrand for department-store chain Notos (2023-2024); and a brand-identity and packaging project for food-supplement brand Akeso (2023) built around soft tones, organic shapes and clean typography.

Notes

K2 is based at 34 Veranzerou Street, 104 32 Omonia, Athens, Greece, and has operated since 1988. Its site is published in English. The official contact page's address, phone and email block is used as the buyer contact destination; no separate contact form is published.