Boondoggle

A good fit

Boondoggle suits brands that want one partner spanning brand strategy, communications and digital-platform delivery rather than separate specialists per discipline. Its only published case study in depth is a recruitment campaign for Belgian bank Beobank, and its homepage additionally lists recent work for insurer Federale Assurance-Verzekering, retailer Fnac, ISB, HiPRO and dairy brand Leerdammer without further case detail. As part of the Global Havas Creative Network since 2023, while describing itself as an independent local entrepreneurial player, the agency fits buyers who want access to a larger network's resources alongside a single Leuven-based team. The site is published in English only.

Services

Boondoggle groups its offering into three published lines: Brand Guidance, for developing brand identity and strategic positioning; Communications, covering brand storytelling and the strategic deployment of content across channels; and Digital Experiences & Platforms, building custom digital products on a stated stack of headless CMS, Azure, React and NodeJS. Its published Beobank case additionally names social media, native advertising, online video and search engine advertising as delivered communications channels alongside an AI-powered tool build.

Representative work

A published case study describes "Yes AI Can," an AI-powered CV tool built for Belgian bank Beobank that helps young graduates turn personal experience into resume-ready skills, paired with a recruitment-focused activation campaign across social media, native advertising, online video and search engine advertising. The case study reports 338 applications, stated as 255% above target, and about twice the anticipated number of tool users. The agency's homepage also displays recent client work for insurer Federale Assurance-Verzekering, retailer Fnac, ISB, HiPRO and dairy brand Leerdammer without published case-study detail.

Notes

Boondoggle is based at Havenkant 6, bus 508, 3000 Leuven, Belgium (VAT BE 0471.951.421) and has been part of the Global Havas Creative Network since 2023 while describing itself as an independent local entrepreneurial player within the group. No founding year or team size is published on official pages, so both are omitted here. The contact page lists a general company email channel and the CEO's named email channel rather than an inquiry form, and is used as the buyer contact destination. Root robots.txt allows all user agents with no path exclusions. boondoggle.be 301-redirects to the canonical www.boondoggle.eu domain.